How Alpine Fabrication adapted during the trials of COVID-19 and challenges of Brexit
The COVID-19 Pandemic and the finalisation of the outgoing Brexit deal have been negatively affecting UK businesses over the past 2 years. The architectural and engineering industry has been widely affected by the construction site closures, delayed material deliveries, and self-isolating staff, limiting the progress of projects. Also, an unfavourable impact on companies’ financial performance and lack of cash flows influenced the stability of the business operations.
Business Director of Alpine Fabrication and CDC Engineering Ltd, Andy Fawkes recognised the upcoming complex economic crisis and global pandemic, adapting the situation to his advantage.
“Whenever everything is falling apart, the best practice is to sit down and reflect on the situation, review the business structure, analyse current methods and identify any gaps within the business” – Andy Fawkes.
The engineering industries decreased production pace and limited access to the construction sites in 2020. Andy used this downtime as an opportunity to focus on a re-structuring of the business model. Digital marketing for example had been an area that business had not had the opportunity to explore, with most of its projects coming from long term clients or the traditional marketing method of word and mouth (Grapevine). Hiring a specialist Marketing Manager with all-round expertise was the first step towards developing new strategies and becoming more visible. Not long after, the marketing department developed a new website with fresh brand & logos. This completely transformed Alpine Fabrication and CDC Engineering digital appearance. The new website allowed to showcase its most recent work and bespoke services to a much wider audience than before. Using a newly developed website and social media sites such as LinkedIn and Facebook, the marketing manager was able to create new business relationships with some developing into new, exciting projects.
During the pandemic, as a small business enterprise, Alpine Fabrication was able to create new job opportunities for Marketing Manager, Office Manager, Fabrication Manager, Welder ad Fabricator and also to offer two apprenticeships. By employing new people, who could take care of their respective business areas, Andy Fawkes was free to focus on growing new business contacts and concentrating on the smooth interaction with clients from start to finish of a project and staying compliant with the new regulations.
Although a negative impact has been encountered during the COVID19 pandemic and Brexit, Andy Fawkes used the time to identify the weak areas within the business and improving them by restructuring the organisation and employing new staff, implementing digital marketing campaigns, and redeveloping new business prospects with a positive attitude.Back to Blog